Keywords are the heart to effective Internet searches.
Whether optimizing a web site or searching for a
hard-to-find item, consider tapping resources to locate a
variety of keywords. Identify keywords and phrases that are
relevant to the products, services, or information you are
promoting or searching for.
Synonyms
Use a thesaurus to find terms that are related to a primary
keyword. Searching on a synonym will often bring up
different Internet search results. A thesaurus groups words
that are similar in meaning. Usually, you reach for a
thesaurus when you have a word in mind and you are looking
for a similar term. Keep in mind that no two words mean
exactly the same thing. We turn to a thesaurus to find
different, more expressive ways of speaking and writing,
this is particularly important when related to keywords.
WebReference
Merriam-Webster
Singular and Plurals
Using the plural form of a word in many of the search
engines, may result in a different batch of search results,
than a search using the word's singular form. It is
important that websites be optimized for both singular and
plural forms of critically important keywords or phrases.
Meta Tags
Look at competitor or similar web sites meta tags to
determine if you have overlooked any obvious keywords or
phrases. This is very easy to do, simply view the source of
the web page and look for a tag in the header that says
[meta name="keywords" content=].
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